Who is Jake Larsen?
Jake Larsen grew up with a camera in his hand. His passion for video making lead him to TV Advertising in LA, where he worked behind the scenes with FOX Entertainment on TV shows like 24, American Idol and House. It was here that he started to notice this massive change that was going on in the video advertising world. People’s eyes and ears weren’t where they used to be, they were shifting from TV to Online Video.
YouTube Marketing Ambassadors
By creating effective videos and hacking YouTube, Jake’s been able to grow channels up to 24 million views and increase online sales by 65% for multi-million dollar companies. His creative marketing solutions caught the attention of Google and was asked to become a YouTube Marketing Ambassador, an invitation that only 10 companies in the world received.
It was through this opportunity that Jake was among the first people to start using YouTube TrueView advertising platform. Jake immediately saw extreme value in this and how it would disrupt the advertising industry.